Build a Brand People Care About and Trust
It’s frustrating when great work doesn’t get the growth it deserves.
We’ll help you shape a brand story that connects with the right people and inspires them to choose you.
Inspire. Connect. Matter.
Branding Isn’t About Being Loud
It’s About Being Loved
When we ask clients, “What’s your favorite brand, and why?” their faces light up. They always have a meaningful story.
In that moment, it clicks: Business is Personal. The story is why their favorite brand matters.
Branding that Connects and Works
Industry giants regularly turn to Hollywood storytellers when they need brand narratives people trust and remember.
Our founder’s award-winning TV storytelling background helps our clients create brands people genuinely connect with, trust, and choose.
For Founders, Creatives, and Companies Who Crave Connection
If You See Yourself Here, We Should Talk
Business Brands
Startups building brand foundations designed to grow.
Small businesses ready to scale with clarity, confidence, and heart.
Growth-stage companies seeking consistent messaging across teams and channels.
Established brands evolving to stay relevant in changing markets.
Mission-driven organizations aligning their voice with their values.
Personal Brands
Entrepreneurs, thought leaders & consultants ready to show up with confidence.
Creatives, coaches & freelancers done with vague messaging that doesn’t reflect their value.
Speakers, influencers & authors with meaningful stories to share and grow.
Artists, performers & public figures seeking clarity, consistency, and authenticity.
Career pivoters, job seekers & students who want to stand out for the right reasons.
Everything You Need to Turn Great Work into a Brand People Embrace
This Is Where Your Story Becomes Strategic
Brand Discovery
Deep brand analysis and narrative strategy
Voice and tone development
Audience and competitive insight
Messaging & Identity
Taglines, mission, and vision
Website and bio copy
Messaging frameworks
Story arcs that build loyalty
Content & Storytelling
Video production
Email and blog storytelling
Sales decks and pitches
Presentation and Pitch coaching
Relationships Are The Real Currency Of Every Brand
Storytelling That Creates Brand Relationships
Spotlight Monkey founder Joan O’Connor is an Emmy Award–winning storyteller turned brand relationship strategist. Her signature “brand therapy” approach uncovers the emotional thread that helps brands build real connection and lasting loyalty.
Blending creative instinct with strategic insight, Joan crafts clear, powerful messaging that helps brands express themselves with confidence and turn emotion into measurable results.
Joan and chimpanzee pal circa 2000
“What you have to do is get into their heart. And how do you get into the heart? With stories.”
Trusted by Clients Nationwide
“Joan pushed me to look into the emotional and psychological reasons why people would buy our product, and the story we tell today does that job better than I ever could have on my own.”
— Erica Bethe Levin, Founder of Globowl
“Spotlight Monkey made our complicated tech messaging clear, relatable, and effective.”
— Peter Sedrak, Co-founder of blogstorm.ai“Joan truly captured the heart of my brand. The final messaging feels like me.”
— Lakesha Rose, Founder, L. Rose Designs
“Since launching the new brand and story, we've seen a 125% increase in sales.”
— Robert Ghobrial, Founder of Rooted Promise
