Case Study

blogstorm.ai is revolutionizing content creation by integrating AI with SEO expertise, enabling faster results without compromising quality.

Be Your Client’s SEO Hero

The Challenge

Blogstorm.ai, founded by SEO powerhouses Rabih Rizk and Peter Sedrak, is an exciting tech startup. Rizk blew the SEO world away when he created Map Pack SEO Toolbox and Chicago’s leading SEO agency, RIZKAD. Now, the founders are set to revolutionize content creation by integrating AI with SEO expertise, enabling faster results without compromising quality. This combination promises to deliver top-ranking content with a human touch, ensuring clients could achieve real growth.

Spotlight Monkey was thrilled to take on Blogstorm.ai as a client. SEO is the backbone of online success, especially for business owners looking to increase their visibility and attract more customers. For startups, especially tech-driven ones, relatable and compelling messaging is critical. Without it, even the most innovative ideas can struggle to gain traction with investors or users.

Tech developers, like Rabih and Peter, often speak in their own unique language, seeing the world through an encoded lens. While their genius is impressive, it doesn’t always translate into a message that resonates with a broader audience. Our role was to bridge that gap—transforming technical brilliance into a story that would captivate both SEO professionals and small business owners alike.

The Approach

Spotlight Monkey’s mission was clear: help Blogstorm.ai shift from a tech-heavy focus to a user-centered approach. We knew that to stand out in the crowded SEO and AI space, the brand needed to connect emotionally with both seasoned SEO professionals and small business owners, while showcasing its innovative capabilities.

Work with the founders, Rabih and Peter, focused on three key areas:

  • Building a Distinct Brand Identity: We developed a brand identity that highlighted Blogstorm.ai’s unique innovations, ensuring they stood out from competitors. This identity would position Blogstorm.ai as a leader in both SEO expertise and AI-driven content creation. Our brand narrative focused on the emotional journey of our hero being buried in SEO work which was time consuming, never guaranteed success, and created frustrated, unhappy workers. With blogstorm.ai, SEO creators could actually leave the office to watch their kid’s baseball game.

  • Crafting Strategic, Emotionally-Resonant Messaging: We designed a messaging framework that spoke directly to both SEO experts and novices alike. By using clear, approachable language, we avoided alienating either group and instead created a bridge between tech-savvy professionals and small business owners looking for SEO solutions. This strategic messaging not only connected with potential clients but also positioned Blogstorm.ai to engage with investors.

  • Developing Compelling Content: We created website copy and service descriptions that aligned with Blogstorm.ai’s overarching narrative. The content reinforced the brand’s story, showcasing its value proposition while remaining true to the user-first approach. It was imperative that we describe the features and services clearly so that potential customers understand what they are and how they can benefit them.

The Impact

The results of our collaboration with Blogstorm.ai were transformative. By creating a compelling brand identity and clear, emotionally resonant messaging, Blogstorm.ai was able to make an immediate impact in the competitive SEO and AI landscape.

  • Enhanced Brand Recognition: With a distinct and relatable brand identity, Blogstorm.ai quickly gained visibility within the SEO industry, standing out as both an innovator and a user-centric solution.

  • Investor Engagement: The refined messaging framework captured the attention of potential investors, providing a clear and compelling narrative that positioned Blogstorm.ai as a leader in AI-powered SEO.

  • Broader Market Appeal: Blogstorm.ai’s messaging now resonated with both SEO experts and small business owners, expanding their potential customer base and making their services accessible to a wider audience. The message truly reflects the brand both within the company and to customers.

  • Early Growth: Armed with new brand clarity and engaging content, Blogstorm.ai saw early signs of client interest and growth, proving that their combination of AI innovation and human touch had strong market potential.

The Feedback

“If you are looking to really understand your product, service or brand for your company and customers…

If you want to bring the humanity back into your company…

If you want an executive service at an affordable price…

….Joan (aka Spotlight Monkey) lights the way!

With our company Blogstorm.AI being in the tech arena, it was VERY difficult being able to translate from a technical mindset to a creative, clear, and communicative message that not only explains our company and product but also to make it shine! In comes Spotlight Monkey. In my lifetime I have seen A LOT of companies that create branding, but NOTHING compares to Spotlight Monkey. The other companies I have seen had muddled messages, cookie cutter content and there wasn’t a lot of value in terms of cost. It just didn’t work and didn’t give the expected results. 

Joan’s process is unique and extremely effective. We both grew during the process. She coach, guides and asks the right questions to get you to EXACTLY where you need to go for both your company AND your customers.

We use Joan’s branding to refresh our love for the product and inspire our team!

Our customers love our product BECAUSE of the way the branding communicates with them.

Joan’s service is an investment INTO your company and not an expense. If you look at the value, content, and message, it pays back 100-fold!”

Peter Sedrak, Co-founder, blogstorm.ai

blogstorm.ai’s brand story

Narrrative Theme

The brand’s theme is empowerment through innovative support. Blogstorm.ai positions itself as a tool that saves time and reduces frustration by simplifying complex SEO tasks, allowing professionals to reclaim their passion, optimize their work, and grow their business. It's about restoring balance, improving efficiency, and enabling success by providing the right tools and guidance to help users thrive.

Website landing page copy

Navigating the competitive and complex SEO landscape no longer has to be overwhelming and frustrating.

Blogstorm A.I.’s proven technology simplifies and inspires your SEO experience. Our stress-free tools help you create hundreds of high-ranking, quality, and engaging articles in minutes, freeing you to grow your business and enjoy a happier work environment.

Mission statement

SEO success shouldn't mean sacrificing job happiness or family time.

Our mission is to empower everyone with innovative, affordable, and user-friendly solutions, helping them be their client’s SEO hero, reclaim job satisfaction, and achieve a healthy work-life balance.

Sample web copy

The blog-to-podcast conversion storm has arrived. Blow your clients’ minds by easily turning blogs into podcasts with just a few clicks.

Co-workers will wonder why you’re smiling so much.

A full-featured blogging ecosystem helps you quickly and easily create unique, highly ranking customerc onverting content that will free up time to engage new clients and strengthen existing relationships.

Our unique proven methodology gets results

We start with the source! Blogstorm begins with reverse engineering the SERP and starting with the keyword first. We look at what quality content Google is looking for versus what everyone else does - generating any type of content and hope that Google finds them!

Clients will be thrilled with your results.

Blogstorm a.i. allows you to create value-added content that ranks using topical cluster methods in 1/10th of the time!