Business and Personal Strategic Branding that Wins Hearts and Builds Equity.
Connect with your audience — so your journey becomes theirs.
You’ve built something amazing — better than what the competition offers.
But somehow, you’re not getting the recognition, the loyalty, or the success you deserve.
We Can Help You Change That!
At Spotlight Monkey, we humanize and strategically focus your brand identity with messaging that connects emotionally and builds lasting relationships — the foundation of enduring success.
People communicate and connect through stories which is why your brand needs to have an engaging, strategic narrative.
Relationships are the Real Currency of Every Brand
Creating Brand Relationships, One Story at a Time
Spotlight Monkey founder Joan O’Connor is a brand relationship strategist known for her unique “brand therapy” approach — shaped by years of award-winning Hollywood storytelling.
Joan helps uncover what your audience emotionally craves and dives deep into your brand’s psyche to reveal the connective story tissue that builds lasting emotional bonds that drive trust, loyalty, and sustainable growth.
Joan and chimpanzee pal circa 2000
“What you have to do is get into their heart. And how do you get into the heart? With stories.”
Business & Personal Branding
Business Brands
Some branding firms only work within a single industry.
We don’t.
Why? Because fresh eyes have wondrous perspective, listen intently, and ask questions that lead to breakthroughs.
Through deep research and curiosity, we discover what’s relevant to your audience and target our messaging to inspire them.
A strong brand isn’t just how you look — it’s how you’re understood, remembered, and trusted.
We help businesses focus their messaging to drive results.
We work with:
🏗 Startups building a brand from the ground up.
📈 Small businesses ready to scale with confidence.
🏢 Mid-sized companies seeking alignment across teams and channels.
🏛 Established brands evolving to stay relevant in a changing market.
We serve all industries
💼 B2B services
🛒 Consumer brands (B2C)
💇♀️ Beauty & Wellness
💻 Tech & AI
🌿 Sustainability & eco-products
🏥 Healthcare
📚 Education & publishing
🎬 Creative, entertainment & media
🌍 Nonprofits & public sector
And more!
Personal branding isn’t optional. It’s your edge.
Personal Brands
Everyone needs a personal brand — even when working for a branded company. Whether leading the charge or quietly building your influence, your brand identity shapes how you're seen, heard, and remembered.
We help:
🔹 Entrepreneurs & thought leaders who struggle to promote themselves.
🎨 Creatives & consultants tired of vague, forgettable narratives.
💼 Coaches, trainers & freelancers who must stand out in crowded spaces.
📣 Influencers, speakers & authors with stories worth telling.
🎭 Artists, performers & public figures seeking clarity and consistency.
🎓 Students, job seekers & career pivoters ready to get noticed.
🌱 Academics & nonprofit leaders making a real impact — and ready to own it.
Client Experiences
“Joan O'Connor (aka Spotlight Monkey) is a creative genius, talented and effective storyteller, and one of the kindest people in business you'll ever meet.
She sees things other people don't and understands that everyone is unique and nuanced and that the brand needs to resonate in that same way. Joan pushed me to look into the emotional and psychological reasons why people would buy our product, and the story we tell today does that job better than I ever could have on my own.
I am so grateful for Joan's voice and expertise and will use her for all upcoming business endeavors and encourage you to do the same!
Erica Bethe Levin, Founder of Globowl
“Joan and her team truly captured the heart of my brand. She asked thoughtful, unexpected questions that brought the deeper meaning and impact of my story into focus. The final messaging feels like me — because Joan truly understood me.
On top of that, Joan is an absolute pleasure to work with: no ego, just smart collaboration. She rose to every challenge we encountered, always coming back with something more creative. I couldn’t be happier with the experience — or the results.”
Lakesha Rose, Founder, L. Rose Designs
“I was using AI to create my branding, website copy, and packaging — and it was a mess. I thought a company was all about the product and functionality. Joan changed everything. She brought Rooted Promise to life, giving it a voice and personality more beautiful than I ever imagined.
Since launching the new brand and story, we've seen a 125% increase in sales. But more importantly, we finally have a strong foundation to grow from. Before Joan, our brand was like a house built on sand. Now, it’s concrete — solid, purposeful, and ready to scale. I’m so grateful our paths crossed and plan to continue relying on Joan’s brilliance as Rooted Promise grows.”
Robert Ghobrial, Founder of Rooted Promise
With our company Blogstorm.AI being in the tech arena, it was VERY difficult being able to translate from a technical mindset to a creative, clear, and communicative message that not only explains our company and product but also to make it shine! Spotlight Monkey made our complicated tech messaging clear, relatable, and effective. Joan’s process is unique and extremely effective. She coaches, guides and asks the right questions to get you to EXACTLY where you need to go for both your company AND your customers.
Our customers love our product BECAUSE of the way the branding communicates with them. Joan’s service is an investment INTO your company and not an expense. If you look at the value, content, and message, it pays back 100-fold!”
Peter Sedrak, Co-founder of blogstorm.ai
Case Studies
Click on Below Images to View Case Study
How We Build Memorable Brands
The Most Valuable Branding Real Estate is Your Customer’s Memory. Here’s How Spotlight Monkey Helps You Land There.
Not seeing what you need?
Spotlight Monkey collaborates with a trusted network of partners specializing in web design, graphic design, SEO, social media strategy, and more. Reach out — and we’ll help build the team to support your brand’s goals.